By having the right information to hand you also can be more accurate in your forecasts and analysis. In a marketing plan there may also be references to image and reputation, and to public relations. Market Research and Understanding Competitor Activity 'The market' varies according to the business or organisation concerned, but every organised activity has a market.
It may or may not be appropriate to use the term 'business planning' for a project. This is also your opportunity to sell yourself. Defining a 'Product Offering' or 'Service Offering' - Sales Proposition s You must understand and define clearly what you are providing to your customers.
What growth targets does the business have? Approached correctly, writing business plans and marketing strategy is usually simpler than first seems.
The important thing is to understand your services and proposition in terms that your customer will recognise as being relevant and beneficial to them.
Marketing Strategy Our marketing strategy will focus on three basic initiatives: Road signage.
Will it be used internally or will third parties be involved? For businesses of any size; small, local, global and everything in between, the main elements you need to understand and quantify are: customer and potential customer numbers, profile and mix customer perceptions, needs, preferences, buying patterns, and trends, by sub-sector if necessary products and services, mix, values and trends demographic issues and trends especially if dependent on consumer markets future regulatory and legal effects prices and values, and customer perceptions in these areas distribution and routes to market competitor activities, strengths, weaknesses, products, services, prices, sales methods, etc Primary research is recommended for local and niche services.
What am I trying to achieve? It may also be a good idea to include some words in your plan asking the reader not to disclose the details of your plan. Here are some of the basic steps involved in creating our marketing plan: Focus on your target market.