Continuous contact with existing and potential wholesale customers is necessary to expand this side of the business. For four years, Cowgirl Chocolates has had difficulty identifying how to best reach the end-users of its products.
The company requires a minimum order size of 72 cases jarsbut may be willing to produce and sell in half batches initially. All of these truffles are hot and spicy, with espresso being the hottest. Employees will need to be hired to manage and ship orders. Include a segment of Cultural History of Chocolates and Spices Conduct a contest for the best spicy chocolate recipes.
Founded in by Amancio Ortega Zara….
Recommendations Positioning Cowgirl Chocolates as a premier, high-quality chocolate company is an appropriate strategy. Competitors Although very few direct competitors exist for Cowgirl Chocolates, there are many indirect competitors other companies that manufacture chocolate and sweets. Cowgirl Chocolates should maintain its positioning strategy as a chocolate company and hot and spicy food company, but it should become better aware of who it customer truly is to capitalize on its uniqueness in both industries.
However, even without the burden of High Ground, viability will be difficult. Additionally, this business was started with the purpose of funding the development of High Ground, the arts magazine created by Marilyn and Ross.
Development of a cookbook as a marketing strategy for Cowgirl Chocolates is a huge time and cost commitment with uncertain results.