Measuring sponsorship roi

Equip your event team with all the tools necessary to successfully meet all your event sponsorship goals.

how to calculate sponsorship value

You could even use specific PR tools to keep track of coverage. As a rule of thumb, ditch any deal that promises only a break-even affair To get in touch, follow him on LinkedIn.

sponsorship proof of performance

Work with the event organizer to determine attendance, new contact information, ad impressions, onsite logo placements, social media mentions, etc. Most sponsors are looking for at least a ROI ratio, if not higher, for any activation they engage in.

Measuring sponsorship roi

Explore how you can be a part of it. In other words, sponsors are measuring return on investment in increasing more complex ways. The key thing to remember is to measure outcomes rather than outputs. Chris works with brands and sponsorship properties to define their sponsorship goals, determine market value of their sponsorship assets and create strategies that work. There are ways to protect yourself, but first I want to share a story with you, directly from a sponsor. Allocate adequate resources and staff for the event. More coverage and visibility for your brand ideally translates to greater awareness among your target customers. Conduct a periodic daily audit when it comes to logistics, activities, and goal monitoring. Consider improving both your sales team and your on-site staff. Collecting potential leads is easily quantifiable, but means very little or no connection with the attendees is made on the day. How can you build a better picture of just how worthwhile your spend was? Getting the leads but not closing the deals? This value should go beyond brand awareness to concrete measurements like email signups or proof that a sponsorship investment brought them new customers. This week I hosted a webinar with our PR Manager Kellan Terry in which we discussed the new methods marketers can use to measure sponsorship ROI, specifically when it comes to quantifying their impact on social. Before you can measure ROI you have to know what your sponsorship inventory is worth.

Depending on the sponsor status or event scale, these costs could run into thousands or millions of dollars per event. Chris works with brands and sponsorship properties to define their sponsorship goals, determine market value of their sponsorship assets and create strategies that work.

connect sponsors with _____ to improve their sponsorship roi

Rather, calculating the sponsorship ROI is a multi-stage process.

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Event Sponsorship ROI: Metrics Marketers Use