Target market: Lower- and middle-class bargain shoppers. What type of language do they use?
You want your personality to shine through immediately. Focuses on the three key elements of link management without any superfluous language. Show the product imagethe hero shot, or an image reinforcing your main message.
Someone who wants to be a marketer. Interested in the crossroads of technology and culture, her aim is to produce practical, on point content to help marketers of all stripes improve their conversion rates. Target market: Busy professionals with lots of apps.
Lyft focuses on providing local service without any delays.
On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost. Use your headline to give a quick statement summing up the benefit of your offer. However, look at the copy for the first step of the process.
Immediacy, convenience, simplicity, these are all the types of terms that should be at the heart of any well thought out value proposition. Automate tasks and get more out of your data.